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Generate comprehensive questions for customer interviews, surveys, and feedback collection sessions to gather actionable insights.
# Create Questionnaire for User Research Act as a Product Manager creating a questionnaire for user research. ## Research Context - **Research Objective**: [What you want to learn] - **Target Audience**: [User segments] - **Research Method**: [Interview/Survey/Focus Group] - **Duration**: [Expected time] ## Questionnaire Structure ### 1. Warm-up Questions (5 minutes) **Purpose**: Build rapport and get context - Tell me about yourself and your role. - How long have you been using [product category]? - What does a typical day look like for you? - What tools do you currently use for [relevant task]? ### 2. Background and Context (10 minutes) **Purpose**: Understand current state - What are your biggest challenges with [current solution]? - How do you currently solve [problem]? - What would make your workflow easier? - What features do you wish existed? ### 3. Specific Feature Questions (15-20 minutes) **Purpose**: Gather detailed feedback **For New Features**: - How would you use [feature]? - What problems would this solve for you? - What concerns do you have about [feature]? - How does this compare to alternative solutions? **For Existing Features**: - How often do you use [feature]? - What do you like most about [feature]? - What frustrates you about [feature]? - What improvements would you suggest? ### 4. Ideal Solution Questions (10 minutes) **Purpose**: Understand desires - If you could design your ideal solution, what would it look like? - What would make you switch from your current solution? - What's missing from current options? - What would make this feature indispensable? ### 5. Prioritization Questions (5 minutes) **Purpose**: Understand importance - Rank these features by importance: [List features] - If you could only have one improvement, what would it be? - What would you pay for this feature? - What's nice-to-have vs. must-have? ### 6. Closing Questions (5 minutes) **Purpose**: Capture final thoughts - Any other thoughts or feedback? - Would you recommend [product] to others? Why/why not? - What would make you a power user? - Anything else you'd like to share? ## Survey-Specific Questions **For Email/Online Surveys** (use shorter, multiple-choice when possible): **Multiple Choice**: - How often do you use [feature]? - Daily - Weekly - Monthly - Rarely - Never **Rating Scales**: - Rate your satisfaction with [feature] (1-10) - How likely are you to recommend [feature]? (0-10 NPS scale) **Open-Ended**: - What would improve your experience with [feature]? - What features would you like to see added? ## Best Practices **Question Formulation**: - Use clear, jargon-free language - Ask one question at a time - Avoid leading questions - Use open-ended questions for insights - Use closed-ended questions for quantification **Question Order**: - Start with easy, non-threatening questions - Build complexity gradually - Group related questions together - End with optional demographic questions **Interview Tips**: - Listen more than you speak - Ask "Why?" to dig deeper - Use "Tell me more about..." prompts - Capture exact quotes when possible **Survey Tips**: - Keep surveys under 10 minutes - Use progress indicators - Make questions optional where appropriate - Offer incentives for completion
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