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This template provides a structured approach for crafting an End of Life (EOL) message for a product or service, ensuring clear communication about the transition. The EOL message is crucial for informing customers about the discontinuation, the reasons behind it, the impact on them, and the support measures in place.
# eol-for-a-product-message.md --- ```markdown ## EOL Messaging Template ### Product Transition Narrative **We are**: [Describe the company and its relationship to the product being phased out] - [Key point about the company's commitment to customers] - [Key point about the company's product evolution] - [Key point about the company's future vision] **Announcing**: - [A single sentence that clearly states the EOL of the product and introduces its replacement] **Because**: - [Describe the reasons for the EOL decision, focusing on benefits to the customer] - [Reason 1: e.g., technological advancements] - [Reason 2: e.g., improved performance] - [Reason 3: e.g., better alignment with customer needs] **Which means for you**: - [Describe the impact and benefits from the customer's perspective] ### Current Product Context **Our product** [name of the product being discontinued] - **is a** [brief description of the product and its primary function] - **that has served** [target customer/user] for [duration or timeframe] - **by providing** [key benefits or solutions the product offered] ### Customer Impact **We understand that this may affect you by**: - [Potential impact 1 on customer operations or processes] - [Potential impact 2 on customer operations or processes] - [Potential impact 3 on customer operations or processes (if applicable)] ### Transition Solution **For** [target customer/user affected by the EOL] - **that currently use** [name of the product being phased out] - [name of the replacement product] - **is a** [definition of the replacement product category] - **that** [statement of benefit to the user, focusing on continuity and improvements]. ### Differentiation and Continuity - **Like** [product being phased out], - [name of the replacement product] - **provides** [how the replacement maintains key benefits of the old product] - **while also offering** [new benefits or improvements]. ### Support and Next Steps **To ensure a smooth transition, we will**: - [Support measure 1] - [Support measure 2] - [Support measure 3] ### Timeline - [Key date 1 and associated milestone] - [Key date 2 and associated milestone] - [Key date 3 and associated milestone] ### Call to Action - [Clear next steps for customers] - [Contact information for questions or assistance] --- *This prompt is adapted from [Product Manager Prompts](https://github.com/deanpeters/product-manager-prompts) by Dean Peters (MIT License).*
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