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This template facilitates conducting a PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis for projects or products. It's designed for use with generative AI tools to systematically evaluate the macro-environmental factors that could impact strategic planning and decision-making.
# pestel-analysis-prompt-template.md # PESTEL Analysis Prompt Template ## Overview - **Project/Product Name**: [The name of the project or product under analysis.] - **Analysis Purpose**: [The specific goal or reason for conducting this PESTEL analysis.] - **Analyst**: [The name of the person or team conducting the analysis.] - **Date**: [The date the analysis is performed.] ## 1. Political Factors - **Government Policies**: [Identify and analyze how government policies could impact the project/product.] - **Political Stability**: [Assess the impact of the political stability in the regions relevant to the project/product.] - **Trade Regulations**: [Examine trade regulations and their potential effect on the project/product.] - **Taxation Policy**: [Analyze the taxation policies and their implications for the project/product.] ## 2. Economic Factors - **Economic Growth**: [Evaluate the economic growth rates and their potential impact on the project/product.] - **Inflation Rate**: [Consider the inflation rates and their effect on pricing and costs.] - **Exchange Rates**: [Analyze how exchange rate fluctuations could affect the project/product.] - **Consumer Spending**: [Assess the level of consumer spending and its influence on the project/product.] ## 3. Social Factors - **Demographics**: [Examine the demographics and how they may influence the project/product's market.] - **Cultural Trends**: [Analyze current cultural trends and their potential impact on demand.] - **Lifestyle Changes**: [Consider lifestyle changes and their implications for the project/product.] - **Consumer Attitudes**: [Assess consumer attitudes and behaviors and how they might affect the project/product.] ## 4. Technological Factors - **Technological Advancements**: [Identify technological advancements and their potential to impact the project/product.] - **R&D Activity**: [Evaluate the sector's level of research and development and its influence.] - **Automation**: [Assess the role of automation and its implications for efficiency and costs.] - **Digital Transformation**: [Consider how digital transformation trends could affect the project/product.] ## 5. Environmental Factors - **Climate Change**: [Analyze the implications of climate change for the project/product.] - **Sustainability Practices**: [Evaluate the impact of sustainability practices on operations and market positioning.] - **Resource Scarcity**: [Assess the risk and impact of resource scarcity.] - **Environmental Regulations**: [Examine environmental regulations and their potential effects on the project/product.] ## 6. Legal Factors - **Compliance Requirements**: [Identify legal and compliance requirements relevant to the project/product.] - **Intellectual Property Rights**: [Evaluate the importance of intellectual property rights and their protection.] - **Employment Laws**: [Consider employment laws and their implications for labor practices.] - **Health and Safety Regulations**: [Assess health and safety regulations and their impact on operations.] --- *This prompt is adapted from [Product Manager Prompts](https://github.com/deanpeters/product-manager-prompts) by Dean Peters (MIT License).*
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